Getting people to follow your Facebook page these days isn’t just about posting and hoping. You need the right plan, good content, and a bit of consistency.
If you’re wondering how to get more followers on Facebook, the short answer is: create valuable content people want to see and engage with your audience regularly. Paid ads can also help if used smartly.
But that’s just the surface. In 2025, Facebook works differently than it did a few years ago, and to grow your page the right way, you need to understand what really works now.
Let’s break it down together, step by step.
Why Growing Facebook Followers Still Matters in 2025
Having more followers on Facebook still really matters. It helps more people see your posts, talk about your business, and even buy from you. And yes, it leads to more sales.
Here’s what the latest numbers show: About 66 out of every 100 Facebook users visit business pages every week. Facebook gives the best results when it comes to making money from social media.
Also, 75 out of 100 shoppers say they like to buy from brands they follow. Even the Facebook Marketplace is busy, with 40 per cent of users shopping there.
So yep, followers still count in 2025!
Steps on How to Get More Followers on Facebook in 2025
Now let’s get into the how-to part. Here’s how to get a lot of followers on Facebook or Facebook followers for free.
1. Create a Proper Facebook Page (Not a Personal Profile)
Start with the right setup. It’s the foundation of everything. If your business is still using a personal Facebook profile, it’s time to switch. A Facebook Page is designed for businesses and comes with professional tools, ad access, and analytics.
What to include in your Page setup:
- High-quality profile picture and cover photo
- A clear bio and About section with keywords
- Your website link, phone number, and business hours
- A call-to-action button like Book Now, Shop, or Contact
- Choose the right category for discoverability.
Think of it like your digital storefront. Make sure it’s clean, clear, and complete. Here’s how to gain followers on Facebook.
2. Post Content That Starts Conversations
Don’t just post — connect.
The Facebook algorithm favours content that sparks engagement. If people comment, share, or save your posts, Facebook shows them to more people.
Tips to create engaging content:
- Share behind-the-scenes moments
- Use polls, questions, and stories to start interactions
- Offer tips, tutorials, or insights your audience truly values
- Use eye-catching visuals: images and short videos work best.
Stat to remember:
- Posts with images get 34.7% more engagement than text-only posts
- Videos (especially Reels) get 43.8% more visibility.
3. Be Consistent — Show Up Regularly
Consistency beats occasional perfection. You don’t need to post 10 times a day. What matters is posting regularly so your audience knows you’re active and trustworthy.
Recommended posting frequency (2025 trends):
| Type of Page | Ideal Posting Frequency |
| Small Business | 1–2 posts per day |
| Personal Brand | 3–4 posts per week |
| Content Creator | 4–5 posts per week |
If that sounds overwhelming, use a tool like Meta’s scheduler to plan posts ahead of time. That’s how to increase followers on Facebook.
4. Use Facebook’s Free Features to Your Advantage
So, how to boost Facebook followers? Reels, Stories, Groups, Events, and more — these are built to help you grow. Don’t just stick to your feed. Explore these features:
- Reels: Short, engaging videos with high algorithmic reach
- Stories: Great for daily updates or sneak peeks
- Live videos: Boost visibility and interaction
- Groups: Build a niche community around your brand
- Events: Promote launches, webinars, or special sales.
Pro tip: Facebook boosts Lives and Reels more than regular posts.
5. Join and Participate in Facebook Groups
Groups are where your target audience already hangs out. Join niche or local groups relevant to your brand. But don’t spam; add value.
Here’s what works:
- Share helpful advice from your Page
- Respond to group questions as your Page
- Mention your business only when it’s relevant.
This helps you get discovered organically and build authority.
6. Collaborate with Creators and Other Brands
Partnering lets you reach new audiences fast. You don’t need a massive budget or an influencer. Micro-collaborations with aligned brands or creators can bring huge visibility.
Smart collaboration ideas:
- Run joint giveaways (with simple rules like “Follow us both”)
- Cross-post each other’s content
- Host a Facebook Live Q&A together
- Feature each other in Stories or Reels.
Always make sure their audience matches your target buyer.
7. Use Giveaways and Contests (The Right Way)
Everyone loves free stuff, but do it strategically. A well-planned contest can bring hundreds of new followers quickly.
Example post:
| “Win a $100 gift card! To enter: Follow our PageLike this postTag 2 friends in the comments!” |
Make sure to follow Facebook’s promotion guidelines and avoid using banned tactics like “share this to win”.
8. Add Facebook Links Everywhere
Your website, emails, and blog — add clickable links to your FB Page. People won’t follow you if they can’t find you. Make it easy.
Where to add your Page link:
- Email footers
- Website navigation or footer
- Blog author bio
- Product packaging or flyers
- QR codes in-store
Bonus tip: Add a Facebook “Follow” button directly on your website.
9. Create Shareable, Relatable Content
Shares = organic reach = new followers. Here’s how to gain more likes on Facebook.
The most shareable content types in 2025:
| Content Type | Engagement Boost |
| Memes and relatable humour | High |
| Emotional stories or testimonials | Medium-High |
| Industry tips, checklists | Medium |
| Reels with trending audio | High |
Try combining entertainment + education = “edutainment”
10. Know When to Post (Timing Matters)
Yes, there are “better” times to post on Facebook.
According to 2025 data:
| Best Time | Day | Engagement Level |
| 5 AM | Monday | Highest |
| 5 AM | Tuesday | Very High |
| 7 AM | Thursday | High |
But remember, your audience might be different. Use Facebook Insights to discover when your own followers are active.
11. Use Facebook Insights to Improve What Works
Data isn’t boring when it saves time and grows your followers.
Inside Meta Business Suite, use Insights to track:
- Which posts get the most reach and engagement
- Your follower growth over time
- When your audience is online
- Age, location, and interest data
Use this info to refine your content. Do more of what works.
12. Run Smart, Targeted Facebook Ads (Optional But Powerful)
Ads work if you do them right. If you have the budget, even $1–$5/day can get results.
Types of Facebook ads to grow followers:
- Page Promotion Ads: Focus on Page likes
- Boosted Posts: Expand the reach of high-performing content
- Website Click Ads: Get traffic + grow audience
Facebook ads let you target by age, interest, behaviour, and location, which is huge for local businesses.
13. Repurpose Top Content Across Platforms
Don’t reinvent the wheel. Reuse what already works. If a post does well on Instagram or LinkedIn, turn it into:
- A Reel
- A text post
- A poll
- A story
- An email blurb
This helps you stay consistent without burning out. Buffer, Hootsuite, or Metricool can automate this for you.
14. Respond to Comments and Messages
Engagement goes both ways. If people are commenting and messaging you, answer them! It shows you’re active and builds loyalty.
Tips:
- Reply to every comment (at least with a Like)
- Use Meta’s Inbox to manage messages from Facebook and Instagram
- Share user-generated content (with permission)
15. Avoid Outdated or Risky Tactics
Some strategies don’t work anymore, or can hurt your Page.
What not to do in 2025:
- Buying fake followers (they’ll drop and hurt reach)
- Using clickbait (“You won’t believe what happens next!”)
- Asking for likes/shares in a spammy way (“Like if you agree!”)
- Creating a personal profile for a business
Stay within Facebook’s Community Guidelines to avoid account limits or bans.
Let’s Help You Get More Followers on Facebook
If you’re trying to grow your Facebook page but are not sure where to start, we’ve got your back. At FYX Marketing, we make Facebook growth simple through our social media marketing service.
We create smart plans, design eye-catching posts, manage your page every day, run ads that work on Facebook and Instagram, and track everything to see what’s bringing in results.
We also reply to your followers, build real conversations, and help your brand grow in a natural, steady way. Want to talk to a real person about your goals?
Give us a call at 01698 913682. We’re here to help you grow!
Wrapping Up: Facebook Growth is a Marathon, Not a Sprint
Building a strong, engaged Facebook following takes time, but with the right strategy mentioned in this guide on how to get more followers on Facebook, it’s completely doable. Stay consistent. Track your progress. Keep testing new ideas. The followers, the engagement, and the results will come.
Want More Tools to Grow?
- Meta Business Suite: For insights and scheduling
- Buffer or Hootsuite: For scheduling, analytics, and repurposing
- Canva: For visuals and post design
- CapCut or InShot: For mobile-friendly video editing.
Start small, keep it real, and stay consistent. You don’t need a viral video to succeed. Just a strategy that aligns with what your audience loves.If you’re running a small business, this blog on Facebook Marketing for Small Businesses in 2025 can help you grow smart.