Running a small business can feel like juggling a dozen things at once, like marketing, customer service, sales, and more. And let’s be honest, you probably don’t have a big budget like the big brands. That’s where Facebook Marketing for Small Businesses comes in. It’s one of the easiest and most cost-effective ways to reach new people, build trust, and grow your business, if you do it right.
Now you might be thinking, “Is Facebook even worth it anymore?” The truth is yes, but you need to follow a plan that works in today’s world. Let’s walk through it together, step by step.
Keep reading. You’ll find tips, examples, and even tools that can help right away.
| Key Takeaways: Facebook still works for small businesses if you use the right plan. Post helpful, fun, and real content — not just sales stuff. Use a small ad budget to reach more people and get better results. Join or create Facebook groups to build trust and grow your audience. Use tools like Facebook Ads Manager, Pixel, and Canva to save time. Focus on real results like clicks, messages, and sales — not just likes. |
Why Facebook Feels So Hard Now
Facebook has changed a lot. Years ago, when you posted something, many of your followers saw it. Now?
Only about 1 out of 50 fans will even see your post.
That means if you have 1,000 followers, only 20 might see what you share. Shocking, right?
This makes it really important to learn how to promote your business on Facebook the smart way — using simple but strong Facebook marketing tactics and strategies that actually work for small budgets.
What is a Facebook Marketing Strategy for Small Businesses?
A Facebook marketing strategy for a small business is just your plan for:
- What to post,
- When to post,
- Who to target,
- How to grow your followers,
- And how to turn those people into customers.
You don’t need big money. You just need the right Facebook marketing advice, which we’ll share below.
30 Easy Tactics on Facebook Marketing for Small Businesses
Here’s how to do Facebook marketing smartly, even if you’re new or have a small team.
1. Post with Purpose
Don’t just post anything for the sake of staying active. Think about what your followers might enjoy or need. Share helpful tips, tell a customer story, show a new product, or even offer a quick deal. Each post should have a reason and give value to the people who follow your page.
2. Blend in
Instead of sounding like an ad, make your posts feel like something a friend would share. Use humour, real stories, or interesting facts. Facebook’s system prefers this kind of content and will show it to more people. It helps you reach more people without sounding salesy.
3. Use a Content Calendar
It’s much easier to stay consistent when you plan ahead. A content calendar helps you know what you’ll post each day or week. Tools like Buffer or Hootsuite let you schedule your posts, so you don’t have to worry every day about what to post next.
4. Optimise Your Profile
Take a look at your Facebook page. Are all the tabs clear and organised? Make sure things like reviews, about info, services, and photos are easy to find. A clean and helpful page keeps visitors from getting confused or leaving too quickly.
5. Create a Community Group
Facebook groups are great for building trust. You can create a private or public group for your audience to ask questions, share ideas, or give feedback. It’s less about selling and more about creating a place where people feel connected to your business.
6. Share on Facebook Stories
Stories are quick, fun updates that stay up for 24 hours. You can share a photo, video, or even ask questions. They don’t need to be perfect. Just give a little behind-the-scenes peek, share a fun moment, or highlight something cool about your day.
7. Focus on Real Results
Don’t worry too much about likes or shares. What really matters is who clicks your links, sends you a message, or buys something. Those are the actions that help your business grow. So always check what posts lead to real engagement or sales.
8. Use Facebook as Customer Service
If someone comments or messages your page, reply quickly and kindly. Even a simple “Thanks for your message, we’ll get back to you soon” can make a big difference. People like businesses that respond and care about their questions.
9. Add a Small Budget
Even just five to ten dollars on a post can help you reach more people. You don’t need a big budget. Start small, promote the right posts, and you’ll see better results than just posting and hoping someone sees it.
10. Boost High-performing Posts
If you notice a post doing really well with likes or comments, give it a little push by boosting it. That way, more people who might like your business will see it. You’re basically putting your best post in front of more eyes.
11. Use Facebook Ads Carefully
Don’t spend a lot right away. Test different ads with different photos, messages, and audiences. Try a few small ads first, then put more money behind the one that gets the best response. That way, you don’t waste your budget.
12. Target Smartly
Instead of trying to reach everyone, focus on people who already like similar brands or businesses. For example, if you sell handmade soap, target people who like other natural skincare brands. It makes your ads more useful and less random.
13. Create Saved Audiences
If you keep targeting the same kind of people, save that audience in Facebook’s ad system. It’ll save you time when you run ads again. No need to set the same settings over and over.
14. Use Custom Audiences
This means targeting people who have already interacted with your page or visited your website. These people already know you, so they’re more likely to trust you or buy from you. Facebook lets you set this up in a few clicks.
15. Add the Facebook Pixel
The pixel is a tiny tool you add to your website. It helps Facebook know who visits your site. You can then show ads to those visitors later. It also helps track what ads bring in results like sales or sign-ups.
16. Use Video Retargeting
If someone watches more than half of your video, they’re clearly interested. You can set up Facebook ads to show a follow-up offer to just those people. It saves money and targets only the ones who care about your content.
17. Try Different Ad Types
Facebook gives you different ways to show ads — in the newsfeed, on the side, with photos, or with videos. Try each one and see which works best. Some people click more on videos, while others prefer photo ads.
18. Use Product Catalogue Ads
If you have many products, you can connect your online store to Facebook. Facebook will then show the right products to the right people automatically. It’s a smart way to sell without having to create one ad for each item.
19. Avoid Spamming Groups
If you’re part of a Facebook group or run your own, don’t just drop ads. Share advice, answer questions, and be helpful. People in groups respond better to honest help than pushy sales posts.
20. Brand Your Posts
Use your logo, brand colours, or a certain style in your posts so people recognise you right away. This builds trust and makes your content feel more professional. Even if your post shows up in a busy feed, your brand will stand out.
21. Keep Videos Short
People scroll fast. Keep your videos under 15 seconds if you can. Also, many people watch with the sound off, so use text or captions to get your message across even without audio.
22. Use Link Retargeting
Let’s say you share a news article or review related to your business, not even on your own website. If people click that link, you can still retarget them later with your own ad. It’s a clever way to grow your audience even if they don’t land on your site.
23. Share a Customer Success Story
If one of your customers had a great experience or achieved something using your product or service, turn that into a short story or post. People connect with real-life stories, and it builds trust without sounding like a sales pitch.
24. Use Facebook Events to Promote Local Happenings
Hosting a sale, pop-up, webinar, or special day? Create a Facebook Event. It’s free, shows up in local feeds, and allows people to mark “Interested” or “Going,” which also spreads the word to their friends.
25. Add Subtitles to All Your Videos
Many people scroll Facebook with the sound off. If your video doesn’t have subtitles or text on screen, they may skip it. Subtitles help them understand your message even without sound. This is super helpful and keeps them watching longer.
26. Post Fun Polls or “this or that” Choices
People love giving opinions. Use Facebook’s poll feature to ask light, fun questions like “Coffee or Tea?” or “Which design do you like better?” These simple interactions boost engagement fast.
27. Share Positive News or Community Highlights
Share a feel-good story from your town, support a cause, or cheer on another small business. It shows your business cares about more than just selling and helps build goodwill.
28. Use Facebook Avatar in Replies or Posts
Facebook lets you create a cartoon version of yourself (an avatar). You can use this in replies or graphics to make your posts more fun and personal. People love a friendly face, even if it’s a cartoon version of you.
29. Run a Themed Content Week
Pick a fun theme for the week — like “Tip Tuesday,” “Feature Friday,” or “Behind-the-scenes Week.” This gives people a reason to follow along and look forward to your posts. It also helps you plan more easily.
30. Highlight a Staff Member or Team Spotlight
Even if you’re a team of one, introduce yourself. If you have a helper or employee, show them too. Letting people see the human side of your business makes you more relatable and builds stronger trust.
If you ever feel lost in marketing terms, this list of 50 digital marketing definitions will make things super clear.
How Do You Promote Your Business on Facebook?
Good question. It starts with having a clear page, regular posts, and a plan.
Here’s a quick checklist on how to promote a company on Facebook:
Set up a complete Facebook business page with photos, contact info, and services.
Post content that helps, entertains, or educates your audience.
Reply to every comment and message to build trust.
Boost your best posts or run small ads.
Share posts in relevant groups where your audience hangs out.
Use videos or stories to stay casual and connect better.
Try giveaways or discounts to get people interested.
That’s how you promote your Facebook page and business without being pushy.
How Do You Advertise Your Business on Facebook (On a Budget)?
If you’re wondering how to advertise your business on Facebook without spending a lot, here’s the easiest way to start.
First, make a really good post. It could be a nice picture, a helpful tip, a short video, or even a story about your product or service. Once the post is live, click on the “Boost Post” button and set a small budget, like five to ten dollars.
Then choose who you want to show it to. You can pick people by location, age, or interests. Let the boosted post run for three to five days and see how it does. If it brings you likes, messages, or visits, try doing something similar again.
If it doesn’t do well, just try a different type of post next time. This is exactly how small businesses promote and advertise on Facebook smartly without spending too much.
Extra Tips That Can Help a Lot in FB Marketing
- Use your phone camera: You don’t need a pro camera. Just make sure the lighting is good, and avoid zooming in.
- Write short, catchy captions: Start with something interesting or helpful. End with a call-to-action like “Try this today!” or “Send us a message!”
- Use filters wisely: Pick 1-2 filters and stick to them to keep your brand style consistent.
- Engage, don’t just promote: Ask questions, reply to comments, and talk like a real person, not a robot.
Not sure if you need a full website or just a landing page? This guide on landing pages versus websites explains it clearly.
Tools You Should Try for Facebook Marketing (Free and Paid)
| Tool | What It Does | Price |
| Facebook Business Manager | Run and manage ads | Free |
| Buffer or Hootsuite | Schedule posts | Free & Paid |
| Canva | Make graphics and videos | Free & Paid |
| Facebook Pixel | Track site visits | Free |
| Rebrandly | Smart link retargeting | Free & Paid |
Let’s Help You Grow with Social Media Marketing
If you need help with social media marketing, we’re here to make it easy. We create smart strategies, design scroll-stopping content, manage your accounts daily, run ads on platforms like Facebook, Instagram, and TikTok, and track results to keep improving.
At FYX Marketing, we also talk to your followers and build real connections to grow your brand. Want to chat with someone?
Call us now at 01698 913682. We’re happy to help!
Final Advice on Facebook Marketing for Small Business Owners
The truth is, Facebook still works for small businesses if you do it the right way. You don’t need to post every day or spend big. You just need:
- A smart plan,
- A little ad budget,
- Real, helpful content,
- And a bit of testing to see what works best.
No matter if you’re wondering how to promote a company on Facebook or how to turn followers into customers, the answer is to stay consistent, talk with emotion, and provide value first.
You can also check out our full breakdown on SEO vs. PPC to see which one fits your business goals better.
FAQs
- Can Facebook promote small business growth?
Yes! When used right, Facebook can help you find new customers and build loyal followers. - How do you promote your Facebook page?
Post helpful content, engage with your audience, and boost your best posts with a small budget. - What’s the best Facebook marketing strategy for a small business?
Focus on building trust, posting helpful content, using a little ad budget, and staying consistent.
- Is Facebook still worth it for small businesses?
Absolutely. Even with low reach, smart Facebook marketing still brings leads, traffic, and sales.